Know what your competitors changed before they announce it
An agent visits your competitors' websites every week — tracking pricing, features, positioning, and messaging. When something changes, you know about it before your next standup.
What you get
The agent checks each competitor's pricing page for changes — plan names, price points, feature tiers, new add-ons, or discontinued offerings. You see exactly what changed and when.
A living feature comparison updated every run — new capabilities your competitors shipped, features they removed, and gaps you can exploit.
Landing page headlines, value propositions, and taglines tracked over time. The agent flags when a competitor shifts their messaging strategy.
Slack notifications when anything material changes — a new pricing tier, a feature launch, a homepage redesign. No more manually checking competitor sites.
Over weeks and months, the agent builds a timeline of competitor moves — helping you see patterns, anticipate their strategy, and respond proactively.
Schedule it weekly. The agent browses competitor sites every Sunday night using a real browser, compares against last week's snapshot, and delivers a change report to Slack before Monday.
> Checked pricing pages, feature pages, homepages, blog
> Compared against snapshots from 2 weeks ago
Changes detected:
> Acme AI raised Pro plan from $149 → $179/mo
> AgentHub launched new "Enterprise" tier with SSO & audit logs
> FlowOps updated homepage headline: "AI workflows" → "Autonomous agents"
> Cortex no changes detected
✓ Full comparison report saved as artifact
✓ Change summary posted to #competitive-intel on Slack
For CRHQ clients
Enable the required skills
Make sure these skills are active on your satellite:
Define your competitors and what to track
Example prompt:
Schedule weekly runs
Set up a recurring weekly schedule so the agent monitors competitors every Sunday night. Over time, it builds a historical baseline and only reports what actually changed. Use the schedule skill to automate it.
Get more out of this workflow
Store snapshots in project documents
Tell the agent to save each competitor's pricing and feature data to the project documents system. This creates a structured history that future runs can diff against — turning each analysis into a cumulative intelligence asset rather than a one-off report.
Combine with deep research for strategic context
When a competitor makes a major move — a big pricing change or a new product launch — follow up with a deep research task. The agent can dig into press releases, social media reactions, and industry analysis to give you the full picture of why they changed and what it means for your strategy.
deep-researchDelegate for faster coverage
If you're tracking 5+ competitors with multiple pages each, use the delegation skill to spin up sub-agents that analyze competitors in parallel. One agent per competitor, all coordinated by a lead agent that compiles the final comparison report.
delegationTrack their content strategy too
Expand the agent's scope beyond pricing and features. Have it scan competitor blogs, changelogs, and social accounts to understand their content cadence, topics they're pushing, and keywords they're targeting. This feeds directly into your own content planning workflow.