Brand assets

The mark

An anchor, the server that orchestrates, surrounded by four building blocks, the agents and skills, in two diagonal pairs. Every pixel is individually shaded from its role ramp, so the mark reads as a system continually composing itself rather than a flat glyph.

Lockups

The mark with the wordmark. The wordmark is Inter Tight 700 in Deep Navy, tracked at minus two percent. It is never restyled, re-spaced, or set in another face.

Icons

The mark alone, for favicons, app icons and social avatars. The corner geometry is locked as a ratio of the grid, so it holds at sixteen pixels and on a billboard.

Colour

Deep Navy carries the identity. Cobalt is the single action signal: it means something is clickable, focused, or live. The proportions are roughly eighty percent neutral, fifteen percent cobalt, five percent accent.

Core

Dark identity

The sanctioned dark ramp. Violet fills carry actions; the two lightest steps carry text and links, because the fill values are too dark to read as small type on a near-black surface.

Neutrals and functional

Typography

Two faces, no third. Inter Tight does the display, body, interface and wordmark. JetBrains Mono is the machine voice: eyebrows, labels, captions, code and metrics. Mono is never used for headlines or long body copy.

Using the brand

• Keep clear space. Leave at least the height of the mark on every side. Nothing sits inside that margin.
• Pick the reproduction for the surface. Full colour on light, the on-dark cut on dark, one colour where the process demands it, reverse on brand navy.
• Minimum size. The mark stops being legible below sixteen pixels. Below that, use the favicon cut.
• Cobalt means action. If it is not clickable, focused, or live, it is not cobalt.
• Do not recolour, rotate, stretch, or add effects to the mark or the wordmark.
• Do not rebuild the wordmark in another typeface, or respace its letters.
• Do not place the full-colour mark on a busy photograph. Use the one-colour or reverse cut.
• Do not lock CRHQ into a partner logo. When CRHQ appears alongside another brand, it is the small "Built on CRHQ" badge: an endorsement, not a headline.

Questions about brand usage: hello@crhq.ai.