CRHQ now supports white-label deployments — built for agencies ready to bring their clients into the agentic AI era.
The way agencies create value is changing. Instead of only delivering outputs — designs, reports, campaigns — agencies can now build and manage AI agents that deliver those outputs continuously, autonomously, and at scale.

What's new
White label adds three capabilities to CRHQ organizations:
Custom domains — Connect your own domain so client satellites run at client.youragency.com instead of *.crhq.ai. SSL certificates are issued and renewed automatically.
Branded login — Customize the satellite login page with your primary color, logo, and company name. Branding applies only when accessed via your custom domain.
Instant propagation — Change your branding from the dashboard and it updates across all satellites within seconds. No redeployments, no waiting.
The dashboard
Everything is managed from the Custom Domain page in your org dashboard. Domain status, DNS verification, SSL certificate health, and login branding — all in one place.

The branding section includes a live preview that updates as you adjust the color, logo, and name — so you see exactly what your clients will see before saving.
Why it matters for agencies
This isn't just a cosmetic feature. White label changes the operating model for agencies.
Build once, deploy everywhere
Create org-level skills and agents tailored to your niche — content creation, SEO, customer support, reporting, project management. Every satellite you provision inherits them automatically. New clients get a full suite of AI capabilities from day one, without any per-client setup.
Automate client businesses
Work with each client to build custom skills specific to their workflows. A marketing agency might build skills for campaign reporting, social media scheduling, and competitor analysis. A development agency might build skills for code review, deployment pipelines, and bug triage. The possibilities compound with every client engagement.
Monitor and improve continuously
All client satellites are managed from one dashboard. Track usage, refine agent behavior with recipes, add new capabilities, and expand what each client's AI team can do — without scaling headcount.
From outputs to systems
Agencies don't just deliver work anymore — they build systems that deliver work. Every skill created, every agent refined, every workflow automated adds to a growing platform that serves all clients simultaneously. The value compounds over time.
Use cases
Here are a few ways agencies are using white label:
Digital marketing agency — Deploys satellites with SEO audit, content generation, and social media management agents. Each client gets their own satellite at
clientname.agency.comwith 24/7 autonomous content operations.Web development studio — Provisions satellites with code review, testing, and deployment agents. Clients interact through their branded portal for bug reports, feature requests, and project updates.
Consulting firm — Sets up satellites with research, analysis, and reporting agents. Clients get on-demand strategy insights and market analysis under the firm's brand.
Creative agency — Builds satellites with design brief processing, copy generation, and project management agents. Clients submit briefs and receive deliverables through a branded interface.
How it works technically
Custom domain setup
From the Custom Domain page, add your domain and configure two DNS records:
- Wildcard A record (
*) — Points all subdomains to CRHQ servers - ACME CNAME record (
_acme-challenge) — Enables automatic SSL certificate issuance
CRHQ verifies DNS automatically every 30 minutes. Once detected, a wildcard SSL certificate is issued and distributed to all your satellites. Certificates are renewed automatically before expiration.
For full setup instructions, see Custom Domains in the docs.
Login branding
Set a single primary color and it cascades through the entire login page — button, background glow, floating particles, focus rings, hover states. Upload your logo and set your brand name. Changes propagate to all satellites instantly.
The branding only applies when satellites are accessed via your custom domain. Access through *.crhq.ai continues to show default CRHQ branding, so you always have a fallback.
Full details in the Login Branding docs.
Satellite naming
When you provision a satellite named "demo" under an org with slug "pionera":
| Domain | URL |
|---|---|
| Your domain | demo.pionera.ai |
| CRHQ fallback | pionera-demo.crhq.ai |
Both URLs point to the same satellite. The org slug prefix is automatically stripped from custom domain URLs for clean, client-friendly addresses.
Getting started
White label is available now for all organizations:
- Set up your custom domain — Add your domain and configure DNS
- Customize branding — Pick your color, upload your logo
- Provision satellites — They're automatically available on both domains
- Build org skills — Create the capabilities your clients need
Need help getting started? Schedule a demo and we'll walk you through the setup.
Read the full documentation: